National Retail Federation (NRF) is the voice of retail. They have represented retail for over a century. They stand for people, policies, and ideas that help retail thrive. NRF provides a student ambassador program which can in-turn help the NRF thrive and the retail industry advance even further. For VCDM499 - Independent Study, I will be representing Bowie State University as a Student Ambassador for NRF. As a student ambassador I will be sending out information to students at Bowie State University regarding the National Retail Federation. I will also be attending student meetings and webinars. I will post a blog every Friday. The blogs will consist of information/details about the meetings and webinars and/or my profession on the case studies I will conduct.